Privacy Policy – SimpsInns
SimpsInns (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store and protect your personal information when you interact with us, including when you stay with us, dine with us, use our facilities, join our rewards programme, visit our websites, or contact us.
1. Who we are
SimpsInns is a hospitality group operating hotels, restaurants, bars, spas, leisure facilities and associated services across Ayrshire.
Data Controller
SimpsInns Limited
Marine Drive, Irvine, KA11 5AE
Email: info@simpsinns.com
Telephone: 01294 204040
We are registered with the Information Commissioner’s Office.
2. The personal data we collect
We may collect and process the following types of personal data:
a) Identity & contact information
Name
Email address
Telephone number
Postal address
b) Booking & transaction information
Hotel, restaurant, spa or event bookings
Dates of stay or visits
Payment details (processed securely by third-party providers – we do not store full card details)
c) Rewards & loyalty programme information
Membership details
Points earned and redeemed
Preferences linked to your account
d) Marketing & communication data
Email marketing preferences
Subscription status
Interaction with our emails or offers
e) Technical data
IP address
Browser type
Device information
Website usage data (via cookies and analytics tools)
3. How we collect your data
We collect personal data when you:
Make a booking or enquiry
Stay with us or use our facilities
Join our rewards or loyalty programme
Sign up to receive marketing emails
Complete a form on our website
Contact us by email, phone or social media
Interact with our website or Wi-Fi services
4. How we use your personal data
We use your data for the following purposes:
To manage bookings, reservations and customer accounts
To deliver the services you have requested
To administer our rewards and loyalty programmes
To communicate with you about your bookings or membership
To improve our services, facilities and customer experience
To comply with legal and regulatory obligations
Marketing communications
We will only send you marketing emails where:
You have explicitly opted in, or
We can rely on a lawful “soft opt-in” under PECR (and you have been given the opportunity to opt out)
You can unsubscribe at any time by clicking the link in our emails or by contacting us.
5. Lawful basis for processing
Under UK GDPR, we rely on the following lawful bases:
Contract – to fulfil bookings and provide services
Legal obligation – for tax, accounting and regulatory compliance
Legitimate interests – to operate and improve our business (balanced against your rights)
Consent – for marketing communications and optional activities
Where we rely on consent, you may withdraw it at any time.
6. Sharing your data
We may share your data with trusted third parties, including:
Booking and reservation systems
Payment processors
Email marketing platforms
IT and website service providers
All third parties are required to keep your data secure and only use it for specified purposes.
We do not sell your personal data to third parties.
7. International transfers
Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as UK GDPR-approved Standard Contractual Clauses.
8. How long we keep your data
We retain personal data only for as long as necessary:
Booking and transaction records: as required for legal and accounting purposes
Rewards programme data: while your account remains active
Marketing data: until you unsubscribe or withdraw consent
We regularly review and securely delete data that is no longer required.
9. Your rights
You have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure of your dataRestrict or object to processing
Withdraw consent at any time
Request data portability
To exercise your rights, contact us using the details above.
You also have the right to lodge a complaint with the Information Commissioner’s Office.
10. Cookies & website analytics
Our websites use cookies to improve functionality and analyse usage.
For more information, please see our Cookie Policy.
11. Data security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse.
12. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
13. Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Email: info@simpsinns.com
Telephone: 01294 204040
